Harrods - Siemens Home Appliances
Retail & Marketing
An interactive solution for Siemens was established through a variety of retail touchscreens running interactive software. The interactive presentation showcased an energy calculator, inviting consumers to delve into their own habits of energy consumption and be informed on how they could save money with Siemens through their wide range of appliances.
It also featured a series of infographics that further marketed the home appliances. The first five units were successfully installed at Harrods in 2012, which in turn then raised the sales of Siemens products creating a win-win situation for both Siemens and Harrods. We have since been supplying variations for shops with the BSH franchise, proving that they will become a more commonplace in retail.